The industry is looking for greater transparency, a faster flow of data, faster flow of goods, streamlined operations and more efficiency. It needs all parties to share and entrust each other with more information. Those involved want to be confident that documents and certificates are legitimate and haven’t been tampered with.
Consumers want to know that the clothes they buy are genuine and not made by child labour. They want to know if they are eating beef or horse. They might even like to know where and when the fish was caught that is now in the fish pie in the supermarket freezer.